Create a community around your brand from "summary" of The New Relationship Marketing by Mari Smith
To truly leverage the power of social media for your brand, it's essential to focus on creating a community around your business. This means going beyond just promoting products or services and instead building relationships with your audience. By fostering a sense of community, you can create a loyal following of customers who not only support your brand but also become advocates for it. One way to build a community around your brand is by engaging with your audience on a personal level. This involves responding to comments and messages, asking for feedback, and showing genuine interest in your followers. By making your audience feel valued and heard, you can establish a stronger connection with them and encourage them to become more engaged with your brand. Another i...
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