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Liking someone increases their persuasive power from "summary" of O Poder Da Persuasão by Robert B. Cialdini
One of the most powerful tools of persuasion is liking. When we like someone, we are more likely to be influenced by them. This is because we tend to trust and believe in people we like. When we have a positive relationship with someone, we are more willing to say yes to their requests. Liking someone increases their persuasive power because we are more likely to listen to them and follow their advice. People who are likab...
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