Implementing the STEPPS framework can help make ideas contagious from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
The STEPPS framework is a tool that can help ideas become contagious. By following the principles of Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, individuals can craft messages that are more likely to spread. Social Currency is the idea that people share things that make them look good. By understanding what makes people feel special or unique, one can tailor their message to cater to these desires. This can lead to increased sharing and engagement with the idea. Triggers are stimuli that prompt people to think about a particular idea or product. By creating triggers that are closely tied to the idea being promoted, individuals can increase the likelihood of the idea spreading. For example, the color red can be a trigger for the fast-food chain McDonald's. Emotion plays a key role in making ideas contagious. Messages that evoke strong emotions are more likely to be shared. By tapping into emotions such ...
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