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Keep your message simple and shareable from "summary" of Contagious by Jonah Berger
In a world inundated with information, simplicity is key. A simple message is not only easier to understand, but also easier to remember and share with others. Think about it – when was the last time you shared a long, complicated message with a friend? Chances are, you haven't. By keeping your message simple and straightforward, you increase the likelihood that it will be passed along to others. People are more likely to share something that they can easily grasp and explain to someone else. But simplicity is not enough. Your message also needs to be shareable. This means that it should be easy for others to spread ...
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