Social media is reshaping consumer behaviors from "summary" of The End of Marketing by Carlos Gil
Social media has fundamentally changed the way consumers behave. No longer passive recipients of marketing messages, consumers now actively seek out information, recommendations, and reviews on social platforms before making purchasing decisions. This shift has given rise to a new breed of consumer - one who is more informed, discerning, and empowered than ever before. Gone are the days when brands could dictate the narrative and control the conversation. Today, consumers have a voice, and they are not afraid to use it. Social media has given them a platform to share their opinions, experiences, and grievances with a global audience. As a result, brands must now engage in two-way conversat...
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