Provide incentives for both the referrer and the referee to encourage referrals from "summary" of The Referral Engine by John Jantsch
When it comes to encouraging referrals, one effective strategy is to offer incentives to both the person making the referral and the person being referred. This creates a win-win situation for everyone involved. By offering an incentive to the referrer, you are giving them a reason to proactively recommend your business to others. This could be in the form of a discount, a gift card, or some other type of reward. On the other hand, offering an incentive to the referee can also be beneficial. When someone is referred to your business, they may be more likely to take action if there is an incentive involved. This could be a discount on their first purchase, a free trial of your service, or some other type of perk. By providing an incentive to both parties, ...
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