Summary of The New Relationship Marketing

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, written by Mari Smith, is a comprehensive guide to leveraging the power of social media for relationship marketing. Through this book, Smith outlines a strategic approach to building relationships, loyalty, and trust with customers and other stakeholders. She provides practical advice on how to use social media to build relationships, foster trust, and create a positive experience for customers. Smith also discusses how to measure the success of your social media campaigns and provides case studies to illustrate successful strategies. In addition, Smith explains how relationship marketing can help businesses increase profits, build brand loyalty, and increase customer loyalty. The New Relationship Marketing is a must-read for any business person looking to increase sales and build relationships through social media.