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Sustainability in digital marketing is gaining importance from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
The growing emphasis on eco-conscious practices within digital marketing reflects a broader societal shift towards sustainability. Brands are increasingly recognizing that their digital strategies must align with environmental values to resonate with consumers. This transformation is not merely a trend; it represents a fundamental change in how businesses approach their marketing efforts. One significant aspect of this shift is the demand for transparency. Consumers are becoming more discerning, seeking brands that demonstrate a genuine commitment to sustainable practices. This expectation drives companies to showcase their efforts in reducing carbon footprints and promoting ethical sourcing. Digital marketing platforms, therefore, become essential tools for communicating these values effectively. Engagement through storytelling is another vital element....
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