Listen to your customers and address their concerns from "summary" of Selling the Invisible by Harry Beckwith
To succeed in the service business, you must understand your customers. You must listen to them, really listen. Their concerns, their needs, their desires - all must be heard and acknowledged. By paying attention to what your customers are saying, you can gain valuable insights into how to better serve them. Addressing your customers' concerns is not just about solving problems - it's about building a strong relationship with them. When you take the time to listen and respond to their needs, you show them that you care about their well-being. This level of care and attention ...
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