The three factors work together to create a "bliss point" in food from "summary" of Salt Sugar Fat by Michael Moss
Food manufacturers have long understood the power of salt, sugar, and fat in creating foods that we can't resist. These three factors are like a trifecta of temptation, working together to hit our taste buds in just the right way. They are the key players in the food industry's quest to make their products as appealing as possible to consumers. Salt, sugar, and fat each play a unique role in the creation of what industry insiders call the "bliss point" in food. Salt enhances flavor, sugar adds sweetness, and fat provides richness and mouthfeel. When these three elements are combined in just the right proportions, they create a perfect storm of deliciousness that keeps us coming back for more. The bliss point is not just a matter of taste, though. It's also about the way these ingredients interact with our brains. Salt, sugar, and fat have all been shown to trigger the release of dopamine, a neurotransmitter associated with pleasure and reward. This means that when we eat foods that are high in salt, sugar, and fat, our brains light up with feelings of happiness and satisfaction. Food manufacturers...Similar Posts
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