Summary of Salt Sugar Fat

Salt Sugar Fat: How the Food Giants Hooked Us is a non-fiction book written by investigative journalist Michael Moss, which examines the history and influence of the processed food industry. The book provides an eye-opening look into the inner-workings of the industry, discussing how food companies use the addictive power of salt, sugar, and fat to market unhealthy, but profitable, food products to consumers. The book delves into the industry's extensive power, tracing the development of iconic brands such as Coca-Cola, Frito-Lay, and Kraft. Along with exploring the political and economic context of the industry, the book examines how food companies adjust the formulas of their products to create products that break through the sensory-specific satiety, or the feeling of satisfaction that comes with eating food, to ensure customer loyalty. Through interviews with former industry insiders, Moss chronicles the industry's journey in coming up with new developments and analytics to stay ahead of the curve, as well as their determination to find ways to avoid health warnings from government agencies. Salt Sugar Fat offers an eye-opening and thought-provoking look into the tactics used by the processed food industry to influence consumer behavior and keep profits high.