Food companies manipulate flavors to make nutrientpoor food seem more appealing from "summary" of The Dorito Effect by Mark Schatzker
Food companies have a secret weapon in their arsenal: flavor. They have figured out that by manipulating flavors, they can make nutrient-poor food seem more appealing to consumers. This manipulation of flavors is not a new phenomenon; it has been happening for decades. The key to this manipulation lies in the fact that our taste buds have evolved to seek out certain flavors that are associated with nutrients. For example, we are naturally drawn to the taste of sweetness because it signals the presence of carbohydrates, which provide us with energy. Similarly, we are attracted to the taste of salt because it indicates the presence of essential minerals. However, food companies have taken advantage of this natural inclination by artificially enhancing flavors in their products. They have created a whole range of synthetic flavors that mimic the taste of real foods, but without providing any of the associated nutrients. This allows them to produce cheap, nutrient-poor foods that still taste delicious to consumers. One of the most ...
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