Food companies manipulate salt, sugar, and fat to make products irresistible from "summary" of Salt Sugar Fat by Michael Moss
The food industry is a master of manipulation, using a combination of salt, sugar, and fat to create products that are nearly irresistible to consumers. These three ingredients have been carefully chosen and calculated to hit the "bliss point" in our brains, triggering feelings of pleasure and satisfaction that keep us coming back for more. Salt, sugar, and fat are not only used to enhance the flavor of food, but also to mask any unpleasant tastes or textures that may be present. By carefully balancing these ingredients, food companies are able to create products that are addictively delicious, making it difficult for consumers to resist indulging in them. In order to make their products even more enticing, food companies often rely on a combination of sugar and fat to create a mouthfeel that is both creamy and sweet. This combination triggers a sensory response in our brains that is hard to ignore, leading us to crave more of these foods even when we know they are not good for us. Furthermore, the food industry has perfected the art of "vanishing caloric density," creating products that are so light and airy that we are able to consume large quantities of them without feeling full. This encourages overeating and contributes to the obesity epidemic that is currently plaguing our society.- The use of salt, sugar, and fat in food products is a carefully calculated strategy designed to make these items as irresistible as possible to consumers. By understanding the science behind these ingredients and how they interact with our brains, we can begin to make more informed choices about the foods we eat and the impact they have on our health.
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