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Personal relevance enhances engagement with new concepts from "summary" of The Influential Mind by Tali Sharot
When individuals encounter new ideas, they are more likely to engage with them if they perceive a personal connection. This connection creates a cognitive framework that enhances understanding and retention. When concepts align with personal experiences or future aspirations, they become more salient in the mind, triggering curiosity and motivation. Research demonstrates that when information is framed in a way that resonates with personal values or goals, the brain’s reward system is activated. This activation not only heightens interest but also facilitates deeper processing. For instance, people are more inclined...
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