Using repetition can reinforce persuasive messages from "summary" of The Science of Persuasion by Brad Bradshaw
Repetition is a powerful tool when it comes to persuasion. By repeating a message multiple times, you increase the likelihood that it will stick in the minds of your audience. This is because people tend to remember things that they have heard more than once. When a message is repeated, it becomes familiar, and familiarity breeds acceptance. Repetition can also help to reinforce the credibility of a message. When something is repeated, it gives the impression that it must be important or true. This is known as the "truth effect" - the more we hear something, the more likely we are to believe it. By repeating key points or arguments, you can ma...
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