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The process of choice can be analyzed and understood from "summary" of The Art of Choosing by Sheena Iyengar

The journey of choice is a complex one, filled with twists and turns that can often leave us feeling overwhelmed and uncertain. However, it is important to remember that the process of choice is not as mysterious as it may seem. In fact, it can be broken down and analyzed in a way that allows us to better understand why we make the decisions we do. By examining the factors that influence our choices, such as our values, beliefs, and past experiences, we can begin to see patterns emerge that shed light on our decision-making process. This level of introspection can be enlightening, helping us to see how our choices are often influenced by external factors that we may not even be aware of. One key aspect of choice that...
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    The Art of Choosing

    Sheena Iyengar

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