Creating scarcity can increase demand from "summary" of Influence, New and Expanded by Robert B Cialdini
One of the most powerful tools in influencing people's behavior is the principle of scarcity. When something is scarce or limited in availability, people tend to desire it more. This phenomenon is deeply ingrained in human psychology and has been used by marketers and salespeople for centuries to increase demand for their products.
When people perceive something as scarce, their perception of its value increases. This is because scarcity triggers a fear of missing out, known as FOMO, which drives people to act quickly to secure the scarce resource. This fear of missing out is a powerful motivator that can override rational decision-making processes.
Scarcity...
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