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Incorporate unexpected elements to create a lasting impact from "summary" of Made to Stick by Chip Heath,Dan Heath
One of the most effective ways to make your message stick is to introduce unexpected elements into it. By incorporating surprises or twists, you can capture your audience's attention and leave a lasting impact on them. These unexpected elements disrupt the expected pattern of information, making your message more memorable and engaging. When you introduce unexpected elements into your message, you create a sense of curiosity and intrigue in your audience. People are naturally drawn to the unfamiliar and the surprising, so by including unexpected elements, you can pique their interest and make them more receptive to your message. This curiosity drives engagement and helps your message stand out from th...
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