Habitual eating patterns strengthen overeating behavior from "summary" of The End of Overeating by David A. Kessler
Our brains are wired to seek out pleasure and reward, and food is one of the most powerful ways to activate these pleasure centers. When we repeatedly engage in behaviors that are pleasurable, like eating foods high in sugar, fat, and salt, our brains start to form strong associations between the act of eating and the feelings of pleasure and reward that follow. This creates a powerful feedback loop that reinforces our desire to eat these foods again and again. Over time, this cycle of habitual eating can lead to the development of overeating behavior. As we continue to eat these highly palatable foods, our brains become increasingly primed to seek out these foods in order to experience the same level of pleasure and reward. This can lead to a pattern of overeating where we eat not out of physical hunger, but out of a desire to experience the pleasurable sensations that come from eating these foods. This reinforcement of overeating behavior through habitual eating...
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