Flavor is a powerful driver of human behavior from "summary" of The Dorito Effect by Mark Schatzker
Flavor is not just a matter of taste; it is a powerful force that can drive human behavior in unexpected ways. The Dorito Effect explains how the food industry has manipulated our taste buds by creating products that are artificially flavorful but nutritionally deficient. These highly engineered foods trick our brains into craving more, leading to overeating and poor health outcomes. Our ancestors relied on their sense of taste to choose foods that were rich in essential nutrients. However, modern food production has disrupted this natural connection between flavor and nutrition. By breeding fruits and vegetables for appearance and shelf life rather than taste, we have ended up with products that lack the essential compounds that give food its true flavor. As a result, we are drawn to processed foods that are packed with artificial flavors, colors, and additives. These products may taste g...
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