Repeated exposure to hyperpalatable foods increases cravings from "summary" of The End of Overeating by David A. Kessler
When we eat foods that are high in sugar, fat, and salt, our brains light up with pleasure. We feel good in the moment, but this experience can quickly turn into a craving. The more we are exposed to these hyperpalatable foods, the stronger our cravings become. Our brains start to associate these foods with pleasure, making us seek them out even more. This cycle of craving and consumption is reinforced every time we indulge in hyperpalatable foods. Each time we eat them, our brains release dopamine, a neurotrans...
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