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Artificial flavors trick our bodies into thinking we are consuming nutrients from "summary" of The Dorito Effect by Mark Schatzker

Artificial flavors are a devious trick played on our bodies. They are designed to imitate the taste of real nutrients, fooling our senses into thinking that we are consuming something beneficial. This deception goes beyond mere taste; it extends to the very essence of what our bodies need to thrive. In nature, flavors are closely linked to nutrients. Our taste buds have evolved to recognize certain flavors as indicators of crucial nutrients. When we eat a piece of fruit, for example, our taste buds detect the sweet flavor of sugar, signaling to our bodies that we are consuming a valuable source of energy. This connection between flavor and nutrition is deeply ingrained in our biological makeup. Artificial flavors disrupt this natural relationship between flavor and nutrients. They provide a quick fix of flavor without the accompanying nutrients, sending mixed signals to our bodies. When we consume foods with artificial flavors, our taste buds are tricked into believing that we are getting essential nutrients, when in reality, we are not. This deception has profound consequences for our health. When our bodies are misled by artificial flavors, they may crave more of the empty calories that these flavors represent. This can lead to overeating and a lack of satisfaction, as our bodies continue to seek out the missing nutrients that artificial flavors cannot provide. Furthermore, the pervasiveness of artificial flavors in our food supply has desensitized our taste buds to the subtle flavors of real, nutrient-rich foods. We have become accustomed to the intense, artificial flavors that dominate our diets, making it difficult to appreciate the natural flavors of whole foods.
  1. Artificial flavors are a form of sensory deception that undermines our body's ability to recognize and respond to the nutrients it needs. By masquerading as nutrients, artificial flavors disrupt the delicate balance between flavor and nutrition, leading us astray in our quest for health and vitality.
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The Dorito Effect

Mark Schatzker

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