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Offer promotions and discounts to drive engagement from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
One of the most effective ways to increase engagement on social media is by offering promotions and discounts to your audience. By providing special deals or discounts, you are giving your followers an incentive to interact with your brand. People love getting a good deal, and offering promotions is a great way to capture their attention and keep them coming back for more. Promotions and discounts can help drive traffic to your social media channels and increase interaction with your posts. When people see that you are offering a special promotion, they are more likely to engage with your content, whether it's by liking, commenting, or sharing. This increased interaction can help boost your visibility on social media and attract new followers to your bra...
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