We often make impulse purchases based on emotions from "summary" of Brandwashed by Martin Lindstrom
Impulse purchases are a common occurrence in our daily lives. They happen when we see something that triggers an emotional response within us, leading us to buy it without much thought or consideration. Brands have mastered the art of capitalizing on our emotions to entice us into making these impulse purchases. They use various tactics such as bright colors, catchy slogans, and appealing packaging to evoke specific feelings in us.
For example, a brand may use the color red in their packaging to create a sense of urgency or excitement in us. This can make us feel more inclined to make ...
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