Summary of The Art of Social Media

The Art of Social Media: Power Tips for Power Users (by Guy Kawasaki and Peg Fitzpatrick) is a comprehensive guide for businesses and individuals that want to start or improve their presence on social media. It provides step-by-step instructions to help audiences easily craft powerful and engaging messages. Additionally, the book offers valuable insight into the current landscape of social media, with advice on the major platforms, such as Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest and Snapchat. The authors also discuss the importance of cultivating relationships with the people who might become your fans, as well as useful strategies for staying ahead of the competition. In total, The Art of Social Media provides readers with a comprehensive look at how to utilize the world of social media to take their engagement to the next level.