Effective branding creates a strong emotional connection with customers from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Branding is more than just a logo or a name; it is a powerful tool that can create a deep emotional connection with customers. When a brand is able to evoke strong emotions in consumers, it can lead to increased loyalty and repeat purchases. This is because emotions play a crucial role in driving consumer behavior, influencing their decisions and shaping their perceptions of a brand. By establishing a brand that resonates with consumers on an emotional level, companies can differentiate themselves from competitors and build a strong, lasting relationship with their target audience. This emotional connection can help create a sense of trust and familiarity, making cus...
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