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The brain prefers simplicity in decisionmaking processes from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to decision-making, the brain has a strong preference for simplicity. This is because our cognitive resources are limited, and the brain is constantly seeking ways to conserve energy. By simplifying the decision-making process, the brain can reduce cognitive load and make choices more efficiently. Simplicity is key when it comes to processing information. The brain is more likely to choose options that are easy to understand and require minimal effort to process. Complex information, on the other hand, can overwhelm the brain and lead to decision paralysis. By presenting information in a clear and concise manner, marketers can make it easier for consumers to make choices. Clarity and coherence are essential for guiding the decision-making process. When information is presented in a logical and organized manner, the brain can more easily grasp the options at hand. Marketers should aim to provide clear and concise information that is easy for consumers to understand and process. Logical sequencing is important for leading consumers ...
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