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Brands should establish trust with customers from "summary" of Building a Storybrand by Donald Miller
In the noisy marketplace, customers are bombarded with messages from various brands competing for their attention. Amidst this chaos, building trust with customers is paramount. Trust is not something that can be bought or forced upon someone; it must be earned. When customers trust a brand, they are more likely to choose that brand over others, leading to increased loyalty and repeat business. Brands can establish trust with customers by being transparent and honest in their messaging. Customers appreciate when a brand is upfront about who they are, what they stand for, and what they offer. By being authentic, brands can build credibility and trust with customers. Customers want to know that they can rely on a b...
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