Focus on building strong relationships from "summary" of Selling the Invisible by Harry Beckwith
In business, relationships are the foundation upon which success is built. It is not enough to simply provide a service or product; one must also cultivate strong connections with clients and customers. This requires a genuine interest in their needs and concerns, as well as a commitment to meeting and exceeding their expectations. By focusing on building strong relationships, businesses can create a loyal customer base that will return time and time again.
When it comes to building relationships, simplicity is key. It is important to be straightforward and transparent in all communications, avoiding jargon or technical language that may confuse or alienate clients. By keeping interactions clear and concise, businesses can create a sense of trust and reliability that will resonate with customers.
Clarity is also essential in relationship-building. Clients need to know exactly what to expect from a business, including the services offered, pricing, and any other relevant information. By providing clear and accurate information, businesses can establish themselves as trustworthy and dependable partners.
In order to maintain strong relationships, businesses must also ensure coherence in their actions. This means following through on promises, delivering quality service, and resolving any issues or concerns in a timely and effective manner. By staying true to their word and consistently providing value, businesses can earn the respect and loyalty of their clients.
Logical sequencin...
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