Consistency is crucial in growing your presence online from "summary" of Crushing It! by Gary Vaynerchuk
Consistency is non-negotiable. It’s the most important variable in creating a successful personal brand. If content is king, then consistency is queen. It’s the bedrock upon which all lasting success is built. Think of your favorite television show. It’s on at the same time every week, isn’t it? That’s not an accident. It’s by design. Consistency breeds familiarity, and familiarity breeds trust. When you commit to creating content on a regular basis, you give your audience a reason to come back. They know when to expect it, where to find it, and what to expect from it. It’s the difference between being a casual observer and a loyal fan. Remember, people are bombarded with content every second of every day. To rise above the noise, you need to be consistent in your messaging, your t...
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