Prepare thoroughly for every sales meeting to make a positive impression from "summary" of Selling to Big Companies by Jill Konrath
To ensure success in the sales process, it is essential to invest time and effort in preparing for every meeting with a potential client. This preparation is crucial in making a positive impression and demonstrating to the prospect that you are knowledgeable, professional, and capable of meeting their needs. By thoroughly researching the company and understanding their industry, challenges, and goals, you can tailor your approach to show how your product or service can add value to their business. In addition to understanding the prospect's business, it is also important to research the individuals you will be meeting with. By learning about their roles, responsibilities, and priorities, you can tailor your messaging to resonate with each person and address their specific concerns. This level of customization demonstrates your commitment to ...
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