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Create a sense of urgency in your sales pitch from "summary" of How to Sell Anything to Anybody by Joe Girard
The key to making a successful sales pitch is to create a sense of urgency. Urgency is what drives people to take action. Without urgency, your potential customers may put off making a decision, or worse, decide not to buy at all. To create urgency in your sales pitch, you need to convey a sense of scarcity or time sensitivity. For example, you can highlight limited quantities or a time-limited offer. By emphasizing that your product or service is in high demand or that the special price is only available for a limite...
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