Summary of Selling to Big Companies

Selling to Big Companies, by Jill Konrath, is a comprehensive guide on how to turn large companies into long-term, loyal customers. This book provides practical strategies for businesses of all sizes and gives detailed examples of how to approach and succeed in selling to large organizations. Konrath explains how to navigate the complex decision-making process of large companies, how to become an expert at understanding the needs of large customers, and provides real-world advice on how to develop relationships and trust with key decision makers. Konrath also talks about the value of using technology to streamline the sales process and tips on how to manage customer expectations. This book is a must-read for anyone looking to close more deals with large enterprises.