Conduct thorough research on your prospects from "summary" of Eat Their Lunch by Anthony Iannarino
Before engaging with your prospects, it is crucial to conduct thorough research. This research should not be limited to just basic information; rather, it should delve deep into understanding the prospect's industry, challenges, competitors, and current situation. By gathering this information, you will be better equipped to have meaningful conversations with your prospects and provide tailored solutions to their specific needs.
One of the key aspects of conducting thorough research is understanding the prospect's business model and how they make money. This knowledge will help you identify areas where your products or services can add value and differentiate you from competitors. Additionally, understanding the prospect's challenges and pain points will enab...
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