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Being authentic and genuine can build trust in persuasion from "summary" of Persuasão by Maytê Carvalho
Being authentic and genuine is crucial in the art of persuasion. When you are true to yourself and honest in your communication, you establish a sense of trust with your audience. People are naturally drawn to those who are sincere and transparent in their interactions. By being authentic, you show that you have nothing to hide and that your intentions are genuine. In the realm of persuasion, trust is the foundation upon which successful relationships are built. When your audience believes in your authenticity, they are more likely to be receptive to your message. Trust acts as a bridge between you and your audience, allowing for a more meaningful connection to be formed. It is this connection that paves the way for persuasion to take place effectively. Moreover, authentic...
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