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People are drawn to companies that have a strong sense of purpose from "summary" of Start With Why by Readtrepreneur Publishing
In the business world, there is a fundamental truth that cannot be ignored. People are naturally attracted to companies that have a clear sense of purpose. This is not just a casual preference; it is a deeply ingrained aspect of human nature. When a company is able to clearly articulate why it does what it does, it creates a powerful emotional connection with its audience. This emotional connection goes beyond the rational benefits of a product or service; it taps into the core values and beliefs that drive human behavior. This concept is beautifully illustrated in the book "Start With Why" by Simon Sinek. Sinek argues that companies that start with a strong sense of purpose are able to inspire loyalty and passion in both their customers and employees. This is because a sense of purpose resonates on a deeper level than simple profit or success. It speaks to the innate desire f...
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