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Understanding human behavior is essential from "summary" of Técnicas de Persuasão by Adenilson Giovanini
To be successful in persuading others, one must possess a deep understanding of human behavior. This understanding serves as the foundation upon which effective persuasion techniques are built. Without this crucial insight into what drives people to act in certain ways, any attempt at persuasion is likely to fall flat. Human behavior is complex and multifaceted, influenced by a wide range of factors such as personality, emotions, beliefs, and experiences. By delving into the intricacies of human behavior, one can uncover patterns and tendencies that can be leveraged in the art of persuasion. For example, knowing how certain emotions can influence decision-making can help a persuader tailor their a...
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