Listen more than you speak from "summary" of Go-Givers Sell More by Bob Burg,John David Mann
In sales, it's easy to fall into the trap of talking too much. After all, as salespeople, we often feel the need to prove ourselves and our product or service. However, the most successful salespeople understand the power of listening. Listening is not just about hearing what the other person is saying; it's about truly understanding their needs and desires. When we listen attentively, we show that we value the other person's perspective and are genuinely interested in helping them. By listening more than we speak, we can uncover valuable information that can help us tailor our sales pitch to meet the customer's specific needs. When we take the time to listen, we can identify the customer's pain points and provide solutions that address those concerns. This not only increases the likelihood of making a...
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