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Creating a sense of urgency can motivate action from "summary" of Persuasão by Maytê Carvalho
The idea that creating a sense of urgency can drive people to take action is a powerful concept in the realm of persuasion. Urgency taps into our innate desire for instant gratification, prompting us to act quickly to avoid missing out on an opportunity. By highlighting time-sensitive factors or limited availability, we can incite a sense of FOMO (fear of missing out) that compels individuals to make decisions swiftly. When we feel a sense of urgency, our brains perceive a situation as more critical and deserving of immediate attention. This heightened state of alertness can override our usual deliberative processes and spur us to act without hesitation. Marketers and salespeople often leverage this psychological phenomenon to prompt consumers to make purchases or commitments promptly, capitalizing on the fear of losing out on a desirable outcome. In the context of persuasion, c...
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