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Avoid the pitfalls of resistance from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini

When trying to persuade someone, it is important to remember that resistance is a common reaction. People naturally tend to resist being persuaded, especially if they feel like their autonomy is being threatened. However, it is possible to navigate this resistance by being aware of the pitfalls that can hinder our persuasive efforts. One common pitfall to avoid is becoming defensive when faced with resistance. It is easy to take resistance personally and react defensively, but this can only escalate the situation and make it more difficult to persuade the other person. Instead, it is important to remain calm and composed, and try to understand where the resistance is coming from. Another pitfall to ...
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    Yes!

    Noah J. Goldstein

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