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Appeal to emotions to create a lasting impact from "summary" of Mapa da persuasão by Gislene Isquierdo
The power of emotions in persuasion cannot be underestimated. When we appeal to people's emotions, we are able to create a lasting impact that goes beyond mere rational arguments. Emotions have a way of connecting with people on a deeper level, making them more receptive to our message. By tapping into people's emotions, we are able to evoke strong feelings that can influence their decisions and behaviors. When we make people feel something, whether it be joy, fear, anger, or sadness, we leave a lasting impression that sticks with them long after the interaction has ended. One key aspec...
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