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Tailoring your message to your audience's needs and interests is important from "summary" of Oratória by Paulo Mori

When delivering a message to an audience, it is essential to consider their specific needs and interests. This means taking the time to understand who they are, what they care about, and what motivates them. By tailoring your message to align with these factors, you can increase the likelihood that your audience will engage with and respond positively to what you have to say. To effectively tailor your message, you must first gather information about your audience. This could involve conducting research, asking questions, or simply observing their behavior. By doing so, you can gain valuable insights into what matters most to them and how best to communicate your message in a way that reson...
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    Paulo Mori

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