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Creating a sense of community can influence decisions from "summary" of The Psychology of Persuasion by Kevin Hogan
In order to effectively influence decisions, it is crucial to understand the power of creating a sense of community. When individuals feel like they are part of a group or community, they are more likely to be influenced by the opinions and actions of others within that community. This sense of belonging can play a significant role in shaping people's decisions and behaviors. People are social beings by nature, and they often seek validation and acceptance from others. When individuals feel connected to a community, they are more likely to conform to the norms and expectations of that group. This can be a powerful tool in persuasion, as people are more likely to be swayed by the opinions and actions of those they feel a sense of belonging with. Creating a s...
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