Shape the path from "summary" of Switch by Chip Heath,Dan Heath
To change someone's behavior, you need to influence not just their minds but also their environment. This concept is known as shaping the path. By making small tweaks to the environment, you can make the desired behavior more likely to occur. Think of the path as a series of cues that guide people towards a particular action. By shaping the path, you are essentially setting up these cues in a way that leads people towards the desired behavior. One way to shape the path is by making the desired behavior as easy as possible. This could mean removing obstacles that stand in the way of the behavior or providing tools that make it easier to do. For example, if you want people to recycle more, you could place recycling bins next to trash cans to make it more convenient for them to recycle. By making the desired behavior easier to do, you are...
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