Summary of Mapa da persuasão

"Mapa da persuasão" is a book written by Renato Meirelles and Marcello D'Angelo that explores the power of persuasion in modern society. The authors delve into the psychology behind persuasive communication and how individuals and organizations can effectively influence others. The book discusses various strategies and techniques used in persuasive communication, such as storytelling, emotional appeals, and social proof. It also examines the role of technology and social media in shaping public opinion and influencing behavior. Through case studies and real-world examples, "Mapa da persuasão" offers practical advice and insights on how to navigate the complex landscape of persuasion in today's interconnected world. The book encourages readers to critically evaluate persuasive messages and make informed decisions based on their own values and interests.