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Selling is about creating value from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
Selling is not just about pushing a product or service onto someone. It's about creating value for the customer. When you focus on how you can help others, rather than just making a sale, you build trust and credibility. People are more likely to buy from someone they trust and believe has their best interests at heart. Creating value means understanding the customer's needs and wants. It's about listening to their concerns and finding a solution that meets their specific requirements. By taking the time to truly understand what the customer is looking for, you can tailor your pitch to address their unique needs. This personalized approach shows that you care about the customer and are i...
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