Use visuals to enhance understanding and retention from "summary" of Sell More with Science by David Hoffeld
Visuals play a critical role in enhancing understanding and retention. When people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later. This significant increase in retention is due to the fact that the brain processes visuals much faster than text. Visuals are particularly effective in aiding comprehension because they engage multiple senses simultaneously. When people see an image, their brains not only process the visual information but also connect it to existing knowledge and experiences. This helps individuals make sense of the information more easily and remember it for a longer period. In essence, visuals act as a shortcut for the brain, allowing for quicker processing and bett...
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