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Trust and credibility are essential for effective marketing campaigns from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
Trust and credibility play a crucial role in the success of marketing campaigns. Without these essential elements, it is challenging to establish a meaningful connection with consumers and persuade them to make a purchasing decision. When consumers trust a brand, they are more likely to engage with its marketing messages and be receptive to its offerings. Credibility is what gives weight to a brand's claims and promises, making consumers feel confident in their decision to choose a particular product or service. In today's competitive marketplace, where consumers are constantly bombarded with advertising messages, trust and credibility are what set a brand apart from its competitors. A brand that is perceived ...
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