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Cultivate trust and credibility to enhance influence from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
To increase our ability to shape the thoughts and behaviors of others, it is crucial to focus on establishing trust and credibility. This means cultivating a reputation for honesty, integrity, and reliability in all interactions. People are more likely to be influenced by those they trust and find credible, as they perceive them as knowledgeable and sincere. Building trust and credibility involves consistently demonstrating expertise, delivering on promises, and acting in a transparent and ethical manner. One way to enhance trust and credibility is through the principle of consistency. By aligning our words and actions, we show that we are reliable and dependable. Consistency creates a sense of predict...
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