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Leveraging the principle of consensus in persuasion strategies from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To effectively persuade others, it is crucial to understand the principle of consensus. This principle states that people are more likely to say yes to a request if they believe others are also saying yes. By leveraging this principle in persuasion strategies, you can increase the chances of getting a positive response from your target. One way to use the principle of consensus is by providing social proof. This involves showing evidence that others have already agreed to your request or idea. People tend to follow the actions of others, especially when they are uncertain about what to do. By demonstrating that others have already said yes, you can create a sense of social validation that makes it easier for your target to agree. Another effective strategy is to highlight the popularity of your request. When people see t...
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